How do couples meet and fall in love in the 21st century? It is a question that sociologist Dr Marie Bergström has spent a long time pondering. “Online dating is changing the way we think about love,” she says. “One idea that has been really strong in the past – certainly in Hollywood movies – is that love is something you can bump into, unexpectedly, during a random encounter.” Another strong narrative is the idea that “love is blind, that a princess can fall in love with a peasant and love can cross social boundaries. But that is seriously challenged when you’re online dating, because it’s so obvious to everyone that you have search criteria. You’re not bumping into love – you’re searching for it.”
Falling in love today tracks a different trajectory. “There is a third narrative about love – this idea that there’s someone out there for you, someone made for you, a soulmate,” says Bergström. “And you just need to find that person.” That idea is very compatible with online dating. “It pushes you to be proactive – to go and search for this person. You shouldn’t just sit at home and wait for this person.”
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