New top-tier Australian supermarkets take inspiration from overseas but we are still behind in terms of experience
As soon as you enter the Whole Foods Market flagship store in Austin, Texas, staff smile from behind a concierge desk. That’s before you refill your growler with local craft beer from the bar, your bottle with kombucha on tap or visit the on-site taqueria (one of seven food and drink experiences in the store).
As for the aisles, they’re stocked with more canned cold brew nitro coffee, seasonal produce and organic vegan white cheddar chickpea puffs than you can poke an artisan bread stick at. With warm lighting, polished concrete floors and high ceilings, it is the Pinterest board-standard of supermarkets.
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