Rapper and mogul announces collaboration with the ailing khaki retailer
Kanye West has announced a clothing collaboration with the Gap.
The team-up between West’s Yeezy brand and the retailer, which West hashtagged #Westdayever, will go live in stores in 2021 and will feature an affordable range of menswear, womenswear and kids’ clothes. Notably missing from the collaboration was any footwear, which would impinge on his hugely successful collaboration with Adidas. The American retailer will be hoping that West’s star power will help the ailing brand, who reported a quarterly loss of $932m (£738m) in the three months to 2 May.
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