'What’s the point?': Paris fashion faces up to life after lockdown

Socially distanced shopping proves a hard sell in the French capital with few places open to show off

Since shops reopened in France last week, luxury fashion boutiques in the French capital have been revamping their security measures to create a transformed high-end experience.

In one of the first countries in Europe to open for consumers to such an extent, luxury destinations are becoming self-aware pioneers in inventing a new shopping environment. The challenge is “to make people today feel charmed as much as safe”, says Jennifer Cuvillier, the head of style at the department store Le Bon Marché – no small challenge in the context of global luxury sales projected to drop by 50% this year, according to a recent report by Baines.

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from Lifestyle | The Guardian https://ift.tt/2LTget2

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