You would be excused for thinking all influencers get paid for promoting products. Some do, but many are actually paying businesses for the privilege
Between high-profile lawsuits and calls for more regulation, the world of “influencer marketing” has garnered plenty of attention. Some influencers hold a celebrity-like status with hundreds of thousands, even millions, of followers. Brands pay to have their products featured in influencers’ posts because anyone with a large enough audience has the power to charge for advertising.
But there are “micro-influencers” too: everyday people who still rave about products publicly but only have a few thousand followers.
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