Uggs are back, and this time they’re for men. Priya Elan charts the brand that became synonymous with slouch – and finds the clue is in the name…
There was a time when the Ugg boot walked across the earth like a colossus. They were the moccasins-cum-gazelles of their time. It was the early noughties and they were worn by Kate Moss and Beyoncé, and even made Oprah’s coveted Favourite Things list. But then in a sort of slow-motion version of the time Danniella Westbrook wore Burberry-everything (bag, skirt, baby skirt, baby buggy) and killed the check with one photo-op, the sheepskin-coloured fairy-dust that Uggs were once sprinkled with became mucky.
Something miraculous has been happening. Uggs have seen a 350% increase in online searches over the past year
Continue reading...from Lifestyle | The Guardian https://ift.tt/2rJ4ina