Twinning of mascara, lipstick and eyeshadow is moving into the mainstream, spawning new ranges to meet demand
Over Halloween plenty of couples stepped out in matching makeup, from skeleton twins and pop-art pairs to Donald and Melania Trump. But for some, coordinating cosmetics is no longer just for dressing up.
In September the Game of Thrones actress Maisie Williams and her boyfriend Reuben Selby attended designer Thom Browne’s show in Paris wearing not only matching socks and coordinated check suiting but also identical pink eyeshadow.
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