Big brands are winning new fans with cheap but cool collectables
from Lifestyle | The Guardian https://ift.tt/2M8Y6ML
If you thought stickers were the preserve of toddlers’ books and playgrounds, think again. Branded stickers are now among the fashion industry’s most sought-after items, something to slap on laptops and lunchboxes as a way of conveying an affinity with a label at a fraction of the cost of buying its goods.
Last week, skateboard brand Palace released its winter sticker pack and it sold out within an hour. With other rare versions, such as a single Supreme x Playboy sticker, reselling online for as much as £200, the big-name fashion brands are also jumping on the bandwagon.
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