At last… the world of fashion embraces the menopause

Brands see fast growth in hi-tech clothing and skincare products that claim to help with hot flushes

Fashion advice for those experiencing symptoms of menopause – particularly hot flushes – has rarely ventured beyond wearing light, loose layers. Now, however, several brands are developing clothes with technology designed for menopausal women.

An anti-flush nightdress is the bestselling item for clothing brand Become, which was launched in 2016 and has this year seen sales rise by 213%. Another brand, Cucumber Clothing, sells garments made using “volcanic mineral to help keep your body at the ideal core temperature”. Its range includes nightdresses, track pants and pyjamas. Fifty One Apparel, launched last year with the slogan “cool clothes for hot women”, says its technology “ensures heat is taken away from the body and stored and released back when the body begins to cool down”.

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from Lifestyle | The Guardian https://ift.tt/2VzLXU8

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