Inspired by Kourtney Kardashian and Megan Fox, searches for ‘gothcore’ grow as people look to express darker emotions
It’s been 20 years since pallid faces, dark eyes and black clothes haunted UK secondary schools and shopping centres. While some might argue that they never left, merely retreating into the shadows, the consensus for 2022 is that goth style is returning to mainstream culture with a vengeance.
There are some differences this time. The modern goth is more likely to take inspiration from ultra-glam “hot goth girlfriends” such as Kourtney Kardashian and Megan Fox and the fashion world darlings Rick Owens and Yohji Yamamoto than the Marilyn Manson-loving self-proclaimed outsiders of the early 2000s.
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