Living the meme: how Kim Kardashian broke the internet – and transformed fashion

The reality TV star uses clothes and her body to capture the viral nature of the web like no one else – and has made fashion a major topic of conversation again

At next week’s People’s Choice Awards, Kim Kardashian will receive the fashion icon award for “single-handedly transforming the fashion industry through her innovative designs and trend-setting style over the past decade”. Her critics might argue that she has achieved this through high-level media manipulation, but there is no denying that she deserves recognition for making fashion a conversation topic again.

Kardashian has captured the viral nature of the internet “moment” and bottled it. Like her body and the tabloid engine that follows her and her sisters, fashion has become another prop to ensnare eyeballs on multiple devices.

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from Lifestyle | The Guardian https://ift.tt/31jPoFw

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