With hoodies and graphic T-shirts so mainstream, young people are looking to more formal styles
Loafers, blazers, argyle and rugby shirts might sound more like classic boomer wardrobe staples, but with the preppy look back in fashion they are also increasingly likely to be found on 20-somethings this autumn.
In fact, the preppy look is threatening to oust the streetwear that has dominated young people’s style for the past decade. The luxury resale site The Real Real reports that searches for the streetwear brands Vetements and Yeezy are down 24 and 25% respectively, while searches for the classic preppy brand Ralph Lauren are up by 238%. Depop, meanwhile, has recorded a 57% increase in searches for “prep” or “preppy” since June, with searches for Ralph Lauren up by 29%.
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