Pop its and other sensory silicone fidget toys have taken over TikTok and primary school playgrounds. Are they a passing fad, a concentration aid, or both?
When I had my first child, the thing that filled me most with dread was television. You read that right: it wasn’t the loss of my independence; the prospect of sleepless nights; or the fear of what might happen to them in the big bad world.
Rather, I was preoccupied with all that tailored to children marketing I knew would make my kids want brightly coloured crap that would capture their attention for about three days, sit in a messy toy box for three years, then lie in landfill for eternity.
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