While the mantra ‘fresh is best’ has been drummed into most people’s minds, it’s often snobbery – not reality – that keeps us away from frozen food
Is Australia’s attitude to frozen food thawing? A run on chest freezers in 2020 would say yes but that could be filed under things we did in 2020, when demand was driven more by measures of panic and necessity than actual want. As consumers we rate fresh food over frozen, when in truth frozen can feed more than just convenience.
“I was really mindful of including options for freezing,” says Alice Zaslavsky of her book In Praise of Veg. She’s an unabashed lover of her freezer, beyond laying down a batch cook or preserving fresh food that’s on the turn. “Looking at societal trends of people looking for convenience, but not necessarily to the detriment of health or taste, conscientiously selected frozen food seems to me to be a really good choice” she says.
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