Vollebak makes clothes designed for space travel and deep sleep. Can it create a jacket that will protect you from Covid? Tim Lewis meets twins Nick and Steve Tidball, the men behind the brand
Vollebak, a British clothing label for adventurous men with disposable incomes, aims to make products so simple and arresting that they can be pitched in two or three words. Take the Indestructible Puffer, a jacket claimed to be 15 times stronger than steel and pretty well impossible to rip. Or the 100 Year Hoodie, which would survive a blowtorching or a trip down a volcano, if that’s how you spend your Sundays. Or the Garbage Watch, a timepiece inspired by WALL-E and the Pompidou Centre in Paris, and made from off-cuts of the 50m tonnes of electronic waste produced globally each year.
“We judge a lot of things by, ‘Can I explain it to my kid?’” says 41-year-old Nick Tidball, who founded Vollebak in 2015 with his identical twin brother, Steve. “And now I can explain all of our ideas to our children. Because if they don’t get it, I don’t think you have an idea. Or rather I don’t think you have a big, fun idea.”
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