Crocs bounce back as 'comfy becomes new norm'

Once uncool rubber shoe’s comeback strategy includes Justin Bieber collaboration

From collaborations with Justin Bieber to Bad Bunny and Post Malone, the frequently mocked Crocs may finally be cool.

“I wear Crocs all the time, so designing my own pair came naturally,” Bieber told Women’s Wear Daily about his much-hyped collaboration with the brand, which was released on Tuesday. “With these Crocs, I just focused on making something cool that I wanted to wear.”

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from Lifestyle | The Guardian https://ift.tt/34Zvi1k

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