What if beauty products came without packaging, like nuts at a wholefoods store? A new Australian beauty brand is giving the concept a go
When Alex Grima was a teenager her first perfume was Daisy by Marc Jacobs.
“When you’re young and you’ve used up that first bottle you don’t want to throw it out because it’s so beautiful and you have an emotional connection to it,” says Grima. “You end up lugging it around in your bag or hoarding it in your bathroom.”
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