Ferly uses cognitive behavioural therapy and other techniques to help its users overcome sexual difficulties or to become more aware of their bodies and discover what works for them
When entrepreneurs Billie Quinlan and Anna Hushlak were developing their mindful sex app, Ferly, male investors said the idea was not worth funding: they claimed that women were a “niche market” and recommended the pair focus on porn to get ahead.
“We were told that as two women talking about sex, we’re never going to be taken seriously,” says Quinlan.
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