Female drinkers have a new favourite poison, and are also increasingly involved in running distilleries
Whisky, like cigar smoke and musty leather armchairs, has been linked with masculinity for decades. But change is afoot. Women are drinking and distilling whisky in ever growing numbers, while men are switching to other poisons.
Women in the UK now drink 40 million more glasses of whisky a year than they did in 2010, a rise of 15%, compared with a decline of 6% among men, according to the market research firm Kantar.
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