Eyebrow grooming has been the biggest beauty trend of the last 10 years. But while the explosion in video calls is fuelling demand, social distancing rules means salons must work miracles to satisfy it
I am standing in my bathroom trying to juggle my phone and a pair of tweezers at the same time. Welcome to eyebrow treatments in lockdown – another face-to-face experience now transferred to the world of video calls.
On the screen of my phone is Sherrille Riley, the founder and CEO of Nails & Brows, a popular salon in London’s Mayfair. Riley has been conducting consultations with clients since she closed the salon. “We have been inundated with inquires,” she says. “Our regular clients will see us every four or six weeks and we always tell them not to touch their brows.” With Riley on their phone, they will learn how to tidy up brows with tweezers, apply pencil or powder, and brush brows up to open up the face. “I’m not going to get you to shape them,” she laughs. “I’m not giving you my job.”
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