Luxury purchases should make us feel like a million bucks but impostor syndrome is at work even while we’re shopping
Shopping is a faith-based activity – we buy non-essentials because we believe, to some extent, that they will improve our lives. At the very least, we trust an indulgent new purchase to spark some fleeting satisfaction before fading into the tedium of all our other stuff.
Yet according to research from Boston College and Harvard Business School, the psychological effects of buying a fancy new treat are often neither positive nor neutral. For most, owning luxury items actually make us feel bad.
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