Teaching men how to approach women they don’t know is a $100m industry. But does it help men find their dream mate - or just encourage street harassment?
In an upmarket bar near Oxford Circus in London, I am watching two men hit on women with all the desperation of a doomed cavalry charge. But without the heroism.
Mike and Raj (not their real names) circle the bar, scanning for women, drinks held at an awkward right angle to their chests. When they identify a target, they approach. The women stiffen, their smiles tightening. They swirl drinks with straws and chit-chat politely before mentioning boyfriends – real or imagined. The men retreat, regroup, identify fresh women. Advance, engage, retreat. On and on it goes.
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