In years gone by, only a lucky few Nigellas and Jamies could cook for a worldwide audience. Now anyone with a phone can film themselves making dinner. The result is a true picture of what other people like
The internet was billed as this great bringer of democracy, the crasher-down of barriers and elites, and then it turned out the opposite was true, and democracy was crashed by a load of trollbots. Cooking, however, really has been democratised. Last century, the window for televised recipes was incredibly narrow: the rules were, you could have a cookery show if you’d had five already. There was a golden ticket for one young person (Jamie Oliver) and one beautiful person (Nigella Lawson), an outrageous dart of fortune, like Charlie and the Chocolate Factory. Now anyone with a phone can film themselves making dinner, and the result is, if nothing else, a true yardstick of what other people like.
And what they like, it seems, is Joe Wicks, AKA @thebodycoach, 2.8 million followers on Instagram, most famous for Lean in 15, dishes in which you cram a vegetable into every crevice, as if you were feeding a fussy but not very acute child. His first love is fitness, rather than food, and his sheer commitment to nutrients is extraordinary. There is nowhere he won’t wedge a cauliflower. Lots of the recipes specifically reference this slyness (“Hidden veggie mac and cheese”) although, surely, if you cooked from this a lot, you would realise there was a pureed butternut squash at the bottom of everything.
Continue reading...from Lifestyle | The Guardian https://ift.tt/2ISlfBd