From copycat behaviour and cultural appropriation to a lack of diversity and unsubstantiated product claims, the beauty industry has its critics. And Estée Laundry is leading this ‘call-out’ culture
A few weeks ago, Rihanna’s cosmetics brand Fenty Beauty launched a face highlighter in a rosy pink shade bafflingly called Geisha Chic.
Criticism over the cultural insensitivity of the name was reassuringly swift – most notably on social media – and within a week, the brand had apologised on Instagram, and pulled the product “until it can be renamed”.
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