Following the razor brand’s viral ad criticising toxic masculinity, expect a new wave of woke marketing in 2019
Gillette’s new advert has sharply divided the internet with its critique of toxic masculinity, after suggesting that men in 2019 could be doing better in some areas. The campaign has been met with outrage in some quarters and triggered a meltdown among so-called men’s rights activists, a typically sensitive bunch.
Related: Gillette #MeToo ad on 'toxic masculinity' gets praise – and abuse
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